Baby Boomers (born between 1946 and
1964) don't like being called seniors and they're are used to getting things
their way. This identity was given to them by marketing firms after
noticing that the high birthrates and exploding economy following WWII created a
generation whose presence had an impact on everything. They were
responsible for daycare centers, professional youth ministry, singles
ministry, megachurches and, now, older adult ministry.
They are healthier, more active,
better educated and more financially secure than any previous
generation. As a result they want to do something of value with the
second half of their lives. You will find them volunteering with
disaster response teams, nursing homes, food pantries and more. A
church that wants to attract Boomers must be active during the week.
They have needs as well. Some have
aging parents. Some are raising grandchildren. Many are trying to
maintain contact with families that live in different parts of the
country. Too many are coping with the broken marriages, addictions
and financial struggles of their adult children.
Baby Boomers are creative and
innovative and want God-sized tasks. They are willing and capable of
running their own ministries; many have run businesses. They like
options and trying new things.
Their busy lifestyles demand that
events start and end on time. Boomers find it difficult to make
long-term commitments because they like to travel to family events
and for fun. They prefer to serve on a rotation basis that allows
flexibility.
Another way Boomers are changing
churches is the emergence of inter-generational ministry. They grew
up in age-segregated society (school, work, retirement community,
nursing home.) Now they enjoy doing things with their grandchildren
and people of any age.
Many Boomers are unchurched and,
although they are not looking for church, they may be looking for new
friends. Weekday and evening activities may create new entry for
Boomers and an opportunity to explore faith in Jesus Christ in this
season of life.
Since my youth, God, you
have taught me,
and to this day I declare
your marvelous deeds.
Even when I am old and
gray,
do not forsake me, my God,
till I declare your power
to the next generation,
your mighty acts to all
who are to come.
Psalm 71:17-18 (NIV)
